OBJECTIVE:
Maintain brand equity in core markets and support expansion
into other coffee categories.
Community Coffee Company
was founded in 1919 and has grown to become one of the
largest, privately held coffee companies in the United
States. Steeped in heritage, this family-owned and operated
company is currently in its fourth generation, and considering
the quality of their product, will no doubt flourish
for years to come.
In addition to importing, roasting and
distributing its premium coffees, Community is also
a strong contender in the gourmet
coffee arena, has quite a foothold in the mail-order
category, and has established a chain of gourmet coffee
houses.
“At Community our mission statement
says that everything we do has to be as good as our
coffee. For over 15 years we have relied on Xdesign
for projects ranging from impactful creative, such as
our Private Reserve collection stamp artwork, to trustworthy
promotional execution.” — Richard Rees
Brand Manager
Community Coffee