OBJECTIVE:
Completely repackage and expand the product line in an effort to shift from a predominantly pet store-based clientele to a distributor base.

Founded in 1953, Fluker’s began as a cricket producer. As the demand for crickets grew, so did Fluker’s. Today, Fluker’s has expanded and grown to become not only the largest live cricket producer in the country, but also the largest breeder of green iguanas in the world, producing well over 200,000 iguanas annually.

Fluker’s is comprised of two divisions: Fluker’s, Inc., which is responsible for the breeding and production of live animals, and Fluker Laboratories, which formulates, develops and manufactures an extensive line of reptile and small animal products.

The examples on the following pages are a testament to what can happen when a client unleashes the reins to creativity.

“Before we began working with Xdesign, our product line lacked continuity. Since repackaging the entire line and presenting a more professional look, we’ve gone from zero to 27 distributors and are continuing to grow rapidly.”
—David Fluker
President
Fluker’s, Inc.