OBJECTIVE:
Update an existing, established product line while maintaining brand equity.

The Sqwincher Corporation produces an electrolyte replacement drink (sports drink), which is specifically formulated for people who work in high heat environments—paper mills, plants, foundries, etc.

Sqwincher’s original packaging, while bright and colorful, was rather dated and reminiscent of the year the company was
founded, 1975. The solutions presented on the following pages represent the packaging update as well as various promotional materials designed to aid Sqwincher’s position as a leading authority on heat stress in the workplace.

“Xdesign’s knowledge in the packaging field has been a tremendous asset for our repackaging program. They respond quickly to all of our needs, unlike any of the large agencies I’ve worked with in the past.”
—Tommy Howard
President
The Sqwincher Corporation